Brand story

The company's brand K2 was one of the company founders Mr. Zhao proposed. And Logo was designed by designer Ms. Chen in 2009.
K2 is the geographical code of the highest peak in the Karakoram range. It is also the second highest mountain in the world at 8611 meters (28251 ft). It is named "Qogir" by Tibetan meaning "White Goddess ". It is one of the most beautiful mountains.
The “International Mountaineering Community” recognized K2 is the most difficult mountain to summit around over 8000 meters mountains. In 1902, it is the first time that human attempted the summit, but failed. Since then, people from different countries made many efforts till to 1954 mankind summited. With 302 summits and 80 fatalities, about one person dies on the mountain for every four who summit.  So, it is also known as the Braves’ mountain. 
K2 represents the human’s glory, perseverance, professionalism, dedication, the spirit of the summit, and never giving up.  This is why we are “K2” and “Great K2”


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